New Head of Digital Product Design

A senior design leadership role within a premium, consumer-facing platform, focused on elevating the product experience and driving measurable business impact.

You’ll lead design across key areas of the product, working closely with product, engineering and commercial teams to shape what gets built and how it’s brought to market. The role blends strategic thinking with hands-on delivery, with a strong emphasis on quality, pace and continuous improvement.

There is a clear opportunity to influence how design operates at a broader level, embedding more iterative ways of working, strengthening collaboration across teams and ensuring design plays a central role in both customer experience and commercial performance.

The client

This role sits within a premium, consumer-facing digital platform known for its strong design sensibility and highly engaged customer base.

The business operates internationally and has built a reputation for delivering a high-quality, considered product experience that blends performance, aesthetics and lifestyle. Its customers are deeply connected to the brand, with a strong sense of community and loyalty that extends beyond the core product.

Who are they?

They are an established but evolving consumer platform with a global audience and a clear premium positioning within their category.

Over the past few years, the business has grown steadily and continues to invest in its product and digital experience as a key driver of engagement and revenue. The product sits at the intersection of utility and lifestyle, requiring a balance of functional excellence and strong visual identity.

As the business continues to scale, there is an increasing focus on refining the end-to-end customer experience, improving key product metrics and ensuring design plays a central role in how products are shaped and delivered.

This role sits within the senior leadership group and will play a key role in elevating design across the organisation.

The role

What you’ll deliver

1. Elevate product experience across a premium B2C platform
– Lead design across key product areas, ensuring a consistently high standard of quality, usability and visual craft.

– Translate customer behaviour and insight into clear, effective product improvements.

– Balance brand expression with functional performance to deliver experiences that feel both intuitive and distinctive.

– Drive improvements across conversion, engagement and retention.

2. Drive faster, more iterative product development
– Introduce and embed modern product practices such as rapid prototyping, experimentation and continuous testing.

– Work closely with product, data and research to ensure decisions are insight-led.

– Help teams move more quickly from idea to validation and launch.

– Foster a culture of iteration, learning and continuous improvement.

3. Lead cross functional product delivery
– Partner with product, engineering and commercial teams to shape and deliver new features and improvements.

– Contribute to prioritisation and roadmap discussions, ensuring design is represented early.

– Work closely with marketing and brand to ensure alignment between product experience and broader positioning.

– Support delivery at pace while maintaining a strong focus on quality.

4. Build and evolve the design function
– Lead and develop a small team of designers.

– Bring structure to design processes, including discovery, prioritisation and delivery.

– Evolve design systems and standards to support consistency and scale.

– Mentor and support designers as the team grows and matures.

5. Use data and emerging tools to improve delivery
– Use data and experimentation to guide decision making and measure success.

– Leverage modern tools, including AI, to accelerate research, prototyping and design workflows.

– Identify opportunities to improve efficiency and quality through better tooling and processes.

What we’re looking for

Must have

– Strong end-to-end product design experience within a B2C environment.

– A track record of delivering measurable impact across key product metrics such as conversion, engagement or retention.

– Experience working closely with product and engineering in fast-paced teams.

– Confidence operating at a senior level while remaining hands-on.

– Strong stakeholder management across cross-functional teams.

– Ability to translate customer insight into practical product decisions.

Nice to have

– Experience working within premium or design-led consumer brands.

– Exposure to marketplace, e-commerce or subscription-based products.

– Experience shaping or scaling design systems.

– Familiarity with AI tools in design or product development workflows.

The candidate

Why join them?

This is an opportunity to shape how design influences both product and business performance within a well-established, design-led consumer platform.

As Head of Product Design, you will:

– Play a key role in shaping the product experience and influencing how design operates at a broader level.

– Work on a product used at scale, with a highly engaged and loyal customer base.

– Help the organisation move faster, embedding more iterative and insight-led ways of working.

– Balance brand, experience and commercial impact in a genuinely product-led environment.

– Have the autonomy to influence direction while remaining close to delivery.

This is a permanent role with a strong benefits package including:

– £100,000 to £120,000 base salary
– Performance-related bonus
– Private medical cover
– 25 days holiday plus additional benefits
– Hybrid working with London-based office

You’ll be joining a business that combines strong brand identity with product ambition, and is looking for someone who can elevate design while driving meaningful impact across the platform.