Read our newly released 2020 salary survey

Advice, news, debate
and discussion
all in one place

Top Trends For UK’s E-Retail To Embrace In 2014

Britain’s ecommerce sector is one to watch in 2014, predicted to be bigger than ever before. 2013 was reported to have a 12% year-on-year rise demonstrating that the UK’s online retail sector is still growing despite the recession, though this is predicted to be beaten in 2014 with an array of trends that the sector are sure to be embracing.

Using our (Zebra People’s) overview of the industry, we have chosen the top three trends that we feel will affect the UK’s retail sector in 2014.

1. Making Use of Big Data. So big data is not new news, companies have been collecting data for years though they haven’t necessarily been using it to its full potential; it’s a bit like teenage sex, everybody’s talking about it but nobody’s actually doing it. In 2014 we will see many more e-retailers using this data and personalising their customer experience as well as predicting industry trends.

Retailers like Tesco and Otto have been using big data for years, innovatively increasing their bottom line by using weather records and detailed sales data to predict demand for particular products. Retail Week recently stated that Tesco’s has been saving £100m a year through a reduction in wasted stock compared to before the project started. To read more from Retail Week…

Big Data

2. Multi-Channel & Omni-Channel Shopping. As Smartphones and Tablets continue to grow in popularity more people want to shop through different channels; this is almost a given rather than being a nice add on. Research conducted by SAP has illustrated that in just 5 years, almost half of purchases will involve more than one platform to convert a user from browser to purchaser. This involves both offline and online with consumers using browsing in physical shops, purchasing online and then keeping updated about delivery via SMS. This undoubtedly requires a seamless, integrated experience across all retailers platforms. To read more see eConsultancy Blog

Argos has recently revamped 6 stores, bringing them to the forefront of the digital revolution and replacing laminated catalogues and pens with tablets and interactive screens. Even with the rapid growth of online retailing they still recognise the importance of brick and mortar stores, understanding that consumers want somewhere they can come and collect their goods rather than waiting at home for delivery. Taking this to the next level they are creating a seamless experience, introducing a fast track service promises to retrieve a product ordered online within 60 seconds of a customer walking into a store. Read more with Guardian…

Multi Channel Shopping

3. Quality Content. 2014 is all about improving the user experience!! Online opening the industry up to an influx of competition means that consumers will not put up with lacklustre images and repetitive product descriptions but instead click straight through onto a competitors site. Therefor genuinely engaging writing and high res images/videos along with a user friendly navigational system will drive consumers to your site. Read more with ‘Bigger doesn’t mean better, better means better’…

Also check out Zebra Labs ‘Conversion Rate Optimisation for Ecommerce‘ for further information.

 

 

Leave a reply

Leave a Reply

Latest views

The coronavirus (COVID-19) pandemic is creating economic uncertainty like never before. The new normal is waiting for the 5pm daily Boris catch up, refreshing the BBC news button hourly to see more shops, restaurants closing by the second and panicking about an imminent lock down that is yet to have been enforced. Rishi Sunak announced […]

I partnered with Philippines based fintech start-up First Circle, who provide business financing to SMEs. The goal is to empower small and medium enterprises in growth markets by financing their B2B trade transactions.

Zebra’s 2019/2020 Salary Survey has been released, so I’ll be delving into its pages to pick out a few key trends we’ve picked up on when it comes to the technology market.

The demand for UX Designers is still booming as ever, however it was interesting to see how the uncertainty of both IR35 and Brexit has had to play in the market.

If you’re looking to join the growing number of UX’ers taking the (exciting/scary) leap from perm into freelance/contracting – but without fully knowing what to expect – I’ve put together some info to help you on your way!

Recruiters asking about your current salary… so invasive right? It’s such a personal thing to ask. And who wants to be potentially judged at how good or successful they are by what they earn?! Let alone tell it to someone you don’t even know.

The prospect of doing a take-home task can be daunting for many, so I’ve put together some tips and advice to help you prep…

Identifying the key challenges faced by startups when hiring for their development teams.