Lost In Translation – User Research into Testable Concepts
Mayu Nakamura & Alana Wood: Lost in Translation
How do we take the seeds of insight from research and transform them into conceptual designs which are ready to be tested with people? Often we are tight on time, lacking user availability and budget but still needing to step into the shoes of how people might use our creations. Along the way we tend to lose what we discovered from the research. This is a practical guide teaching you how to translate user research into testable concepts.
Bio’s: Mayu Nakamura & Alana Wood – Interaction Designers @ Ustwo
The double act Mayana works at ustwo, a digital design studio that delivers interaction and user interface design, app development and digital entertainment; a preferred partner to the world’s leading brands. For an interaction designer at ustwo, day to day life involves delving into all aspects of the design process. From the discovery phase where we carry out research, concept workshops and prototyping, to the production phase which includes UX specification and usability testing, we ensure an end to end holistic design is created.
Both designers have started their careers from different ends of the design process, and both share a passion for making good design. Alana Wood has started her career as a product designer in Singapore then worked for a Telecoms company on conceptual UX R&D projects, in both London and Tokyo. Whereas, Mayu Nakamura has worked in Tokyo as a front-end developer before moving to London in order to shift focus to the UX design field. Both have corporate world and agency experience, and both are constantly seeking out new methods for optimising lean user centred design processes.