Advice, news, debate
and discussion
all in one place

Introducing the iPhone 6

Apple’s other announcement this week was the launch of the latest member of the iPhone family, the iPhone 6 – and its phablet (phone/tablet) sized alternative, the iPhone 6 plus.

Whilst people generally expected the larger, thinner size*, the one thing no one could deny was a coup for Apple was the switch from Bluetooth technology to NFC. As contactless payment becomes standard, and already established in many high-street retailers, Apple found itself behind the pack.

*not always a good thing. Duncan Bell from gadget magazine T3 **** his surprise that Apple have chosen to eliminate the 4-inch iPhone, given its previous success – “It would have at least slightly addressed criticisms that all Apple does is follow the market, rather than leading as it once did.”

ApplePay could be the thing to bring mobile payments to the masses, even more likely given what Business Insider calls one of Apple’s most quietly powerful advantages – they have around 600 million accounts on file, most of which are linked to credit cards. Compare that to the fact that Amazon, the biggest e-commerce company in the world, only has 224 million accounts…


This is also great news for brands – rather than hoping that passersby take note of that poster and remember to look it up when they get home, campaigns can be tailored to provide the audience with immediate rewards for participation in the form of offers and exclusive content, transmitted directly to their phones. A brilliant example of this is the campaign Guinness initiated last year – they have been installing NFC-enabled founts in establishments across the UK. When customers tap their smartphones against the harp symbol they can unlock exclusive content and also see if they have won a complimentary pint.

Whilst NFC technology hasn’t fully taken off yet, perhaps the fact that Apple is starting to embrace it will be a turning point, and if this is the beginning of a new trend it will be interesting to see how creative businesses can get with the tech.

What are your thoughts on Apple’s latest products? How do you see businesses making the most of Apple’s switch to NFC technology?

Tweet us @zebrapeople and share your views

Leave a reply

Leave a Reply

Latest views

On 21 November #MUXLConf will be back to share the best in UX Design, with a strong focus on new and emerging tech. Save 20% with code ZEBRAPEOPLE20.

Identifying the key challenges faced by startups when hiring for their development teams.

That’s right, I said hiring. Not getting hired. I know, I know – another ‘click bait’ title for you. But, it’s another serious topic. Far too often I hear of companies struggling to hire because candidates are not making it as far as offer stage before withdrawing from the process, or candidates’ feedback to me […]

You may think this is fairly obvious, but you’ll be surprised at the amount of times somebody has gone to meet a company and knows next to nothing about them.

Zebra People has today announced it has joined forces with leading UK executive search and interim firm HW Global Talent Partner. HW Global has taken a controlling interest in the privately-owned London-based firm, launched in 2001 by Nick Cochrane. Zebra People specialises in hiring digital product teams, with typical roles including user experience (UX) and […]

1. Check your employment contract Before you resign, take note of your notice period and any obligations you might have. Make sure you are aware of what’s in your contract when it comes to notice period / gardening leave. 2. Note down your reasons for leaving before resigning This will help you to be clear […]

Things to avoid on your CV We’ve all been there. Totally over your current role. Decide to look for a new job. Start by putting your LinkedIn profile to ‘open to new opportunities’. Start scrolling through then think to yourself, ‘Oh, that one looks good. I could do that’ Click apply. Leads you to a […]

As recruiters we speak to hiring managers all the time helping them to make crucial hires. Sometimes, we’re talking to hiring managers who are starting completely from scratch in an environment that doesn’t understand what UX even means. So where do you start? That’s not an easy question to answer and even more difficult to […]