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Celebrating April’s UX Fails

Here at Zebra People we like drinking beer. We also like talking UX. This is why we are delighted to be involved with the team behind #UXFails – a regular meet up where London’s finest UX professionals gather to talk industry news, the latest website releases and UX highs and lows over a drink or two.

Aside from the usual beer and banter, last week’s get together provided a great opportunity to learn from an industry expert. Guest presenter David Curless, Creative Director of digital behemoths Precedent, spoke to the crowd about the pressing need to improve the quality of imagery used by our clients. “It’s ok, we have an iStock account” is a phrase UX Designers hear too often.

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Curless pointed out that despite the fact that we process visuals 60,000 times faster than text, many clients still prefer using image libraries over commissioning their own photography. With images a key component of digital storytelling and communication, Curless urged UX Designers to think of photo content from the early stages of a project to avoid an imagery #UXFail and damage to a brand’s credibility.

It wouldn’t be a true #UXFail meet-up without taking a tongue in cheek look at the top #UXFails of the month too. Here are our favourites from April.

  1. The Queen’s new website celebrating her 90th birthday. Great photography but the search button won’t get you very far!
  2. The launch of the Adobe Experience Design, Is this really better than Sketch?
  3.   The Three Mobile ecommerce site’s ‘friendly’ customer feedback survey pop ups. Customers who clicked ended up with ‘can we help’ boxes taking over the entire page. A little customer service overkill.

If you fancy a fun evening of networking, laughing and learning with the UX community, follow #UXFail and watch out for details of our summer meetup, We look forward to seeing you there!

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