CRM Manager | Fitness App

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Are you passionate about using customer data to create personalised, engaging experiences? Do you thrive in fast-paced environments and love experimenting with new strategies? This fitness app is looking for a CRM Manager to drive their customer communications across the entire lifecycle, from lead generation to retention, all while working in a hybrid setup that promotes flexibility and collaboration.

The client

If you’re experienced in CRM strategy, getting stuck into data, have excellent attention to detail —and are excited about joining a company that’s revolutionising the fitness space—this could be the perfect opportunity for you.

About the Company: This wellness fitness app has over 400K subscribers and is on a mission to become the UK’s #1 health and wellness brand for everyone. With a focus on a weight loss app and various charity initiatives, they are committed to making a positive impact on their users’ lives while offering a supportive and flexible work environment.

The role

As CRM Manager, you’ll take ownership of customer communications across email, push notifications, and in-app messaging to drive customer acquisition, engagement, and retention. You’ll work closely with the Growth Lead, content team, and other departments to implement and optimise CRM strategies that resonate with diverse audiences.

There’s tons of exciting stuff to get stuck into, from auditing and improving customer journeys to deploying lead gen strategies to collect and enrich customer data!

Key Responsibilities:

Own and improve customer communications throughout the lifecycle (a particular focus on retention and acquisition), ensuring a seamless experience from onboarding to retention.
Develop and implement CRM strategies that align with business goals and customer needs.
Segment audiences based on data to deliver tailored, personalised content and campaigns.
Lead A/B testing and multivariate experiments to improve communication strategies and customer engagement.
Collaborate with content teams to create dynamic and visually compelling content that resonates with users.
Provide regular reporting and analysis to track the performance of campaigns and identify areas for optimisation.

The candidate

What experience do I need?

Experience in CRM and lifecycle marketing, with proven results in increasing customer engagement and retention.
Strong skills in HTML for email marketing and SQL for data analysis.
Hands-on experience with CRM platforms (e.g., Iterable, Braze). If you have experience with platform migrations, that’d be a huge plus
A growth hacking mindset, with a passion for experimentation and data-driven decision-making. They want someone who knows what to do and why!
Excellent communication skills and attention to detail, with the ability to collaborate across teams and manage multiple projects in a fast-moving environment.
Experience working in app-based products or subscriptions is highly desirable. Even better if it’s in a similar space!

We welcome diversity

We welcome those with alternative identities, backgrounds, and experiences. Our team includes parents, the self-taught, the university-educated, and people of a wide variety of nationalities, ages, and socio-economic backgrounds.

Obviously, we’re looking to ensure it’s a solid fit from both sides: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day for work.

We know that diverse teams are strong teams, and welcome those with alternative identities, backgrounds, and experiences to apply to be part of life at Zebra People. We are committed to a fair and accessible recruitment process for all candidates. We would be happy to meet any accommodation requests during the application or interview process, please just let us know.