Zebra People Podcast

Episode 01: Scaling a Brand Experience team in a fast-growing FinTech

During this episode, Sam Gale sits down with Rory Woods, VP of Design and Brand Experince for the FinTech scale-up PrimaryBid.

They discuss Rory’s career journey that lead him to his role today, and the challenges he’s faced scaling a centralised design function to 18 people having joined as employee No. 12.

He talks a lot about how he believes design to be sector agnostic and how building a truly diverse team has helped to drive impact and design advocacy within the business. He also acredits some of his success to PrimaryBid’s leadership team having a true belief in Domain Experts and how they empower those experts to own their respective verticals.

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