Zebra People Podcast

Episode 06: Demonstrating the value & impact of design within businesses

During this episode Nick Grantham discusses commercial approaches towards design & research, with industry leaders, Zoe Kelleher and Noelle Smith. This includes topics such as demonstrating speed to value, systems thinking and how pragmatism and trust can lead towards unlocking budgets.

They also discuss the importance of breaking down silos, T-shaped profiles vs specialists, and using AI to drive efficiencies within teams rather than to replace them.

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