Advice, news, debate
and discussion
all in one place

How to… Improve your LinkedIn Profile

Asha Haji, Global Director of Recruitment at Education First gave us her top tips for improving your LinkedIn profile and getting yourself that all-important step closer to your dream role

Optimise your LinkedIn profile for quick readability on a desktop and mobile screen.

That means you should be concise, but also make sure every sentence packs a punch.  Include content that showcases the big value you added for each of your current and previous roles and include a brief summary at the top that highlights your motivation, personality and professional expertise.

Keyword frequency is how you show up at the top of search results and how you get matched to jobs.

So, if you want to be found by recruiters looking for UX designers, make sure those words and others related to it show up regularly in your profile without coming off redundant.  You can check the recommended jobs that LinkedIn sends you to see if you’re spot on or need to make further adjustments.  A good exercise could be to write down all the permutations of keywords that describe the skills you have that you think are relevant to a future role, rank those words and determine where you can add them to your profile.

Use a professional (but not stuffy or cheesy!) picture.

Great lighting and a warm, authentic smile will let your profile shine through and invite a recruiter to explore further.  You can be a little  quirky and creative, too – that’s actually a plus for design folks!  Plus, it may not cost you more than a meal with your closest photographer friend.

Position your profile for the job you want.

If you’re in the midst of a career transition, do more to highlight where you’re trying to go versus where you’ve been.  Promote whatever coursework and freelance work you’ve done to emphasize your expertise and definitely call yourself the profession you want to be in the one-line description under your name.

When reaching out to recruiters/hiring managers at your target firms, always add context to your request message.

I get invitations to connect all the time from candidates excited about EF, and they rarely introduce themselves or their motivations.  I know many of my colleagues ignore these requests from strangers, so it’s important to speak your motivation to get your foot in the door.

Thanks to Asha Haji, Global Director of Recruitment at Education First


For more great advice subscribe to our blog or contact us.

Leave a reply

3 responses to “How to… Improve your LinkedIn Profile”

  1. Helen Evans says:

    Nice tips. I still don’t have my Linked In profile but after reading it I will surely create it. Thanks for sharing. It would be better if you added some screenshots for illustration, but still in this way it is also good

  2. Helen Evans says:

    The same situation as Helen has. I simply didn’t see the necessity to create a Linked In account, besides, in our country this service is not very popular. But as I want to freelance with orientation to the West I should take your realities) Your blog is really rather interesting!

Leave a Reply

Latest views

On 21 November #MUXLConf will be back to share the best in UX Design, with a strong focus on new and emerging tech. Save 20% with code ZEBRAPEOPLE20.

Identifying the key challenges faced by startups when hiring for their development teams.

That’s right, I said hiring. Not getting hired. I know, I know – another ‘click bait’ title for you. But, it’s another serious topic. Far too often I hear of companies struggling to hire because candidates are not making it as far as offer stage before withdrawing from the process, or candidates’ feedback to me […]

You may think this is fairly obvious, but you’ll be surprised at the amount of times somebody has gone to meet a company and knows next to nothing about them.

Zebra People has today announced it has joined forces with leading UK executive search and interim firm HW Global Talent Partner. HW Global has taken a controlling interest in the privately-owned London-based firm, launched in 2001 by Nick Cochrane. Zebra People specialises in hiring digital product teams, with typical roles including user experience (UX) and […]

1. Check your employment contract Before you resign, take note of your notice period and any obligations you might have. Make sure you are aware of what’s in your contract when it comes to notice period / gardening leave. 2. Note down your reasons for leaving before resigning This will help you to be clear […]

Things to avoid on your CV We’ve all been there. Totally over your current role. Decide to look for a new job. Start by putting your LinkedIn profile to ‘open to new opportunities’. Start scrolling through then think to yourself, ‘Oh, that one looks good. I could do that’ Click apply. Leads you to a […]

As recruiters we speak to hiring managers all the time helping them to make crucial hires. Sometimes, we’re talking to hiring managers who are starting completely from scratch in an environment that doesn’t understand what UX even means. So where do you start? That’s not an easy question to answer and even more difficult to […]