Advice, news, debate
and discussion
all in one place

The Growth of the Digital Industry

In the 13 years since Zebra People’s inception, the digital and creative industries have experienced a huge growth. Let’s use the humble iPod as an analogy, given that the very first version was also launched in 2001. The initial versions of the iPod were simple, slightly clunky, and pretty basic to use. In the last 13 years they’ve been developed, refined and diversified – much the same as the digital industry.

ipods

Alongside the rise of the Internet, employment in Europe in ICT based roles has grown by 2million since 2000[1] with many new and increasingly niche career paths being created in the process.

Where once there were simply developers, designers and writers, now there are Information Architects, Creative Technologists and SEO Specialists.

It hasn’t been an easy ride, the dotcom crash in 2001 lead to some of the new Internet-based companies going under, however this merely paused the flow of innovation, and slowly but surely the industry moved on, gaining momentum – especially so in the last few years. Between 2009 and 2012 the number of tech and digital companies incorporated in London grew by 76%.[2] Add to this the fact that the internet economy in the UK is growing at 10% a year and will account for 10% of GDP by 2016[3], with no signs of slowing down. A survey from O2 estimates that around 750,000 digitally skilled workers will be needed by 2017 to serve Britain’s ‘digital potential’.

As new technologies and services are being developed constantly –  recent innovations including a whole host of Wearable Technologies, Oculus’ Virtual Reality headsets or EE’s new 4G network – and organisations regularly updating the way they interact with customers, this is paving the way for a whole new generation of digital media careers.

oculus

Oculus VR headset

That’s why the new national curriculum will be coming into force this year, with the intention to get children as young as 5 computer-literate, and moving forward ideally interested in or able to code. That’s also why specialist courses like Hyper Island’s Digital Experience Design MA are so important. With such a huge influx of opportunities, all requiring more and more specific abilities, we need to make sure that there will be people with relevant qualifications ready to take them on, and we, as recruiters and employers, need to work out how best to recognise and nurture talent, something that the Zebra People team place a lot of importance on.

How do you think digital practitioners can best stay ahead of the game? Let us know your thoughts in the comment box below, or tweet us:

@zebrapeople @laureneliseking

You can read about our day meeting Hyper Island students here.

 

 

 

 


[1] http://europa.eu/rapid/press-release_MEMO-14-383_en.htm

[2] http://techcity.s3.amazonaws.com/press/Final-2013-Tech-City-Report.pdf

[3] https://www.innovateuk.org/digital-economy

Leave a reply

Leave a Reply

Latest views

You may think this is fairly obvious, but you’ll be surprised at the amount of times somebody has gone to meet a company and knows next to nothing about them.

Zebra People has today announced it has joined forces with leading UK executive search and interim firm HW Global Talent Partner. HW Global has taken a controlling interest in the privately-owned London-based firm, launched in 2001 by Nick Cochrane. Zebra People specialises in hiring digital product teams, with typical roles including user experience (UX) and […]

1. Check your employment contract Before you resign, take note of your notice period and any obligations you might have. Make sure you are aware of what’s in your contract when it comes to notice period / gardening leave. 2. Note down your reasons for leaving before resigning This will help you to be clear […]

Things to avoid on your CV We’ve all been there. Totally over your current role. Decide to look for a new job. Start by putting your LinkedIn profile to ‘open to new opportunities’. Start scrolling through then think to yourself, ‘Oh, that one looks good. I could do that’ Click apply. Leads you to a […]

As recruiters we speak to hiring managers all the time helping them to make crucial hires. Sometimes, we’re talking to hiring managers who are starting completely from scratch in an environment that doesn’t understand what UX even means. So where do you start? That’s not an easy question to answer and even more difficult to […]

Having been in recruitment for over 10 years now and over 7 years specifically recruiting for the User Experience sector, I’ve learnt some fairly frank points I’d like to share. The below doesn’t cater for every single scenario and there are plenty more points that could be made, but for the sake of not turning […]

Tanked your first UX interview? Here’s 4 things you can do to make sure it doesn’t happen again… We’ve all been there. You’ve spent hours scouring the internet for info on the company. You’ve sent a LinkedIn connection request to the CEO right through to the cleaner. You’ve even forked out a bit of cash […]

The UXPA careers event which Zebra People went to a few nights ago was very interesting, not only was it great to see junior candidates eager to land their first role in UX, but we also got to mix with some well-known industry clients such as Ticketmaster, Just Eat and Foolproof. Our intention was to […]