Advice, news, debate
and discussion
all in one place

Apple Watch – The New Face in Wearable Tech

Apple have spent years crafting their latest product, but don’t let its small size fool you, this is a big contender for the wearable technology crown.

One of the main issues Apple will have faced is creating a product that is not just a novelty item, but something that fits seamlessly into your usual habits and movements. The inclusion of the “digital crown”, as you would find on traditional watches, is a great example of a solution to this. The difference here is the functionality of this little switch, giving users a more practical way to navigate, zoom in and out on the screen, or make a quick jump back to the home screen. By incorporating a feature users will reflexively and naturally use, Apple have made their first move to head off the competition.

Apple Watch release date, news and features

The introduction of new sensory features is another novel in the smartwatch field – Force Touch uses tiny electrodes around the flexible Retina display to distinguish between a light tap and a deep press, “…the most significant new sensing capability since Multi‑Touch.” Additionally, the “Taptic Engine” of the Watch has the capability to physically tap you on the wrist, with a range of different sensations to notify you of various alerts.

As with anything, the test with these two features will be how well they adapt to you, the user.

Apple Watch

For businesses and brands this is a whole new platform for interaction with customers. With a product that hails itself as being “intimate” and the user-specific data being collected, the possibilities are endless for getting closer to their target audience, creating strategies that utilise the insight the Watch provides and really integrating themselves into the lives of the users.

The same can be said of the consumers, the average person who uses an Apple Watch to make their daily processes easier. Given Apple’s history of creating innovative, industry game changers, our guess is that we’re about to see swathes of new developments targeted at using the Watch to facilitate new interactions between people and their environments.

The general consensus in the Zebra office (after many long debates) is that the Apple Watch is their first step in what is unequivocally a very exciting market. It raises all sorts of questions on what this will mean for businesses and consumers, how brands can develop their communications through it, and the opportunities for new applications.

What uses for the Watch do you see developing over the next few months? What challenges might developers, designers and businesses face when planning for the Watch?

 

Let us know your thoughts, leave us a message below or tweet us @zebrapeople

Leave a reply

Leave a Reply

Latest views

Recruiters asking about your current salary… so invasive right? It’s such a personal thing to ask. And who wants to be potentially judged at how good or successful they are by what they earn?! Let alone tell it to someone you don’t even know. I totally get why this question is one many of you […]

The prospect of doing a take-home task can be daunting for many, so I’ve put together some tips and advice to help you prep…

On 21 November #MUXLConf will be back to share the best in UX Design, with a strong focus on new and emerging tech. Save 20% with code ZEBRAPEOPLE20.

Identifying the key challenges faced by startups when hiring for their development teams.

That’s right, I said hiring. Not getting hired. I know, I know – another ‘click bait’ title for you. But, it’s another serious topic. Far too often I hear of companies struggling to hire because candidates are not making it as far as offer stage before withdrawing from the process, or candidates’ feedback to me […]

You may think this is fairly obvious, but you’ll be surprised at the amount of times somebody has gone to meet a company and knows next to nothing about them.

Zebra People has today announced it has joined forces with leading UK executive search and interim firm HW Global Talent Partner. HW Global has taken a controlling interest in the privately-owned London-based firm, launched in 2001 by Nick Cochrane. Zebra People specialises in hiring digital product teams, with typical roles including user experience (UX) and […]

1. Check your employment contract Before you resign, take note of your notice period and any obligations you might have. Make sure you are aware of what’s in your contract when it comes to notice period / gardening leave. 2. Note down your reasons for leaving before resigning This will help you to be clear […]