Despite the current circumstances, our teams remain here to support you.
We're available by phone, email or via our website so get in touch, stay connected and let's get safely back to work together.

Advice, news, debate
and discussion
all in one place

5 Lessons We’ve Learnt From The Apprentice

2014 is drawing to a close and another series of The Apprentice is done and dusted. We’ve seen some bright sparks, a lot of clangers, and a winner crowned. A few moments jumped out at us throughout the series, so here we bring you our guide to the top lessons to learn from this year’s Apprentice.

How will you be perceived?

Week 5 – Coach Trips

We can’t emphasise enough how important it is to think about what you’ve written in a cover letter or application, and how it will come across to the person who receives it. We got a cringe-worthy example of this in week 5’s boardroom, with Lord Sugar picking up on this sentence in Jemma’s resume – “I’m always the girl who nearly wins”. You may think you come across humble and genuine, some might gather from that that you’re just not quite good enough…

(http://www.radiotimes.com/apprentice)

Be concise

Week 2 – Wearable Technology

A jacket with solar panels on the shoulders, a built in phone charger and heat sensors. Sounds ideal right? Perhaps with adequate time and resources at your disposal, not so much if you’re on a limited timeframe. Resist the urge to overcomplicate projects – where possible stick with one, clear concept or theme and do that well, rather than fumble through several half-baked ideas.

Cover all the bases

Week 11 – The Interviews

Oh Solomon, there are just no words. Your whole business idea, condensed into 4 sides of paper? We think not… Yes – be concise in your work, but make sure that all the relevant information needed has been covered. Whether you’re putting together a project plan, or wireframes for a website, you need to ensure that all boxes have been ticked, and that it’s clear for anyone to follow your train of thought.

 

Know your audience

Week 7 – Advertising

Big audience, check. Big brand name, check. Lukewarm ad, not so much. If you’re pitching something, or yourself, it’s best to keep in mind what your audience will want to see. Great ideas often fall flat because it’s not appropriate for the end user or viewer. This is exactly what happened with the soft drinks for Team Summit – given than Americans are seen as being loud and over the top, the branding of Big Dawg was spot on, however the advert – a bit of a lukewarm attempt – was not.

James, Bianca and Solomon test out their soft drink on unsuspecting Brooklynites.

(http://www.theguardian.com/tv-and-radio/live/2014/nov/19/the-apprentice-2014-episode-seven-as-it-happens)

Don’t be a cliché

Yes, yes, it’s a TV show, and of course most of it is put together for entertainment purposes, but lines like “I’m a big fish in a small pond” won’t get you far in the real world… Rather than trying it on with overused quotes, it’s always a better idea to use qualitative information to back up claims of greatness. Being able to give actual evidence of how amazing you are will always get you further than bold claims.

Are there any other top lessons you’d add to our list? What are your thoughts on this year’s Apprentice?

Leave a reply

Leave a Reply

Latest views

I am currently searching for a Senior React Engineer to join a well-established not-for-profit organisation that provides unbiased advice to consumers. Whether you’re going on holiday, opening a savings account, picking a university, need legal advice, upgrading your phone or getting your first mortgage, they’re here to help. The Senior React Engineer will be joining […]

Maybe this is your first UX interview ever, or you haven’t interviewed in a few years and you want to get a better idea of what to expect…

If you want the best UXers then provide the best CX (Customer Experience) within your hiring process, else you risk ending up with who’s leftover rather than the best person for the job. Not to mention damaging your brand presence within the market. UX as we all know, has boomed and with that boom has […]

As an ex-freelance art director, that moved into freelance (and permanent) creative recruitment, I like to think I have a good understanding of how ad agencies, design agencies and production houses recruit for creative freelance positions, but (unfortunately) I made many mistakes along the way. Based on my experience both as a freelance creative and […]

So it’s time… You’ve decided it’s your time to move on which can be both daunting and liberating, I know. This process, however subjective to your situation, if dealt with properly can make a huge impact to not only your exit but the businesses and ex-colleagues perception of you afterwards. Below I’ve put together some simple […]

An exclusive interview with Anja Maerz and Swetha Sethu-Jones, organisers of The Research Thing Meetup group…

With everything that’s going on at the moment in the world, many of you may be thinking about looking for a new role for security in these uncertain times.

You’ve got to move fast when you’re entrepreneurial. Last week one of our clients messaged with a need for a Frontend Developer to join ASAP. We were up for the challenge. By drilling down on their requirements and then using our database and network we identified five candidates. Within 1 week they had interviewed, tested […]