Zebra Labs: Digital Best Practice Workshops

Quick Start Guide to Guerrilla Usability Testing

Learn how to run usability studies, out in the wild, in a single day

Are you frustrated with vague feedback from clients and managers, mostly informed by their personal tastes? Do you yearn for feedback from real users, but lack the budget to pay for full-on usability testing?

Guerrilla usability testing is an inexpensive and speedy way to put users at the centre of your design process. It can help to keep clients and colleagues focused on strategic goals over personal their colour preferences.

Guerrilla usability testing is so simple and cheap to run that during this workshop Lily will prove you to that you can design and run a usability study in a single day.

In the morning Lily will walk you through designing your study, producing your script and identifying your target participants. In the afternoon she’ll take you out into the wild to test your study on real participants, and then show you how to analyse the results.

Attendee recommendation

To get the most out of the workshop we recommend that you attend in groups of three, with a website you’ve been working on and would like to test.

If you’re coming alone, we’ll team you up with two other attendees and you’ll select a website one of you has been working on to test. If you’re coming alone, please bring your own laptop. 


  • A laptop that has software pre-installed to record a screen capture and audio simultaneously. Silverback on a Mac is preferred, otherwise Quicktime on Mac or CamStudio for Windows. Only one laptop required per 3 person team.

Lily Dart

Hosted by
Lily Dart

Lily is a freelance user experience designer and user researcher, with a passion for helping clients and delivery teams build brilliant products by better understanding their users. She combines technical knowledge with user-focused design and research methodologies to help organisations solve difficult problems, and deliver more for their users.

Lily runs private guerrilla usability workshops for delivery teams, and has given talks and run workshops on the topic at 6 different conferences and events in the last year.

Zebra Labs are taught by industry leading experts who have mastered their trade within multiple sectors. Now at the top of their game they have partnered with Zebra People to develop and upskill existing industry practitioners.

What you’ll learn

  • When to use guerrilla usability studies
  • Where to run guerrilla usability studies
  • How to structure your study and produce a script
  • How to approach and incentivise potential participants
  • Interviewing technique for research studies
  • How to record and analyse your results

Who should attend

  • UX designers
  • UI designers
  • Developers
  • Product managers
  • Content designers

Why choose Zebra Labs

  • Learn from leading experienced practitioners
  • Network with peers in the industry
  • Practice and play: explore technologies/
    skills outside of the workplace
  • Very intense, content rich course. The information was layered well and presented in good bite size chunks. The group was the optimum size and there was an open feel to where attendees could interject and discuss problems and solutions. I would strongly recommend this course.
    – Gareth Thomas, Senior UX Designer, Mr & Mrs Smith
  • The day was great fun. I learnt a lot from Eva-Lotta and was inspired; it gives you the confidence to pick up a pen and illustrate a design concept rather than just discuss the concept. I now carry a sketch book with me and have started taking sketchnotes, which is actually a very useful way of focusing the mind onto the important parts of the meeting/discussion, rather than just making linear notes. Great course.
    – Julian Alders, Creative Director, Fidelity

Be alerted when dates are available

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Get in touch if you have any questions about this Zebra Lab

Contact Lauren on 020 7729 4771 or email ben@zebrapeople.com and we will do our best to help you with any questions you might have.

A few organisations we have trained...

  • Cancer Research UK
  • Mr & Mrs Smith
  • Superdrug
  • News UK
  • Which?
  • ASOS
  • Moshi Monsters
  • Whitbread PLC
  • Whizz Education

Held at London Escalator
A combined power of a vibrant community of start-ups, corporates, innovators, and investors together with state-of-the-art event spaces and two world-class accelerators.

69-89 Mile End Rd, London E1 4TT (Nearest stations are Whitechapel and Stepney Green).

Teas and coffees will be available on the day.

Other Zebra Labs...

  • Sketching: thinking, communication and design

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  • Advanced Axure prototyping for mobile

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  • Conversion Rate Optimisation for eCommerce

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