Validate or disprove your ideas at lightning speed and avoid wasting time on the wrong features
Or maybe your team is bursting with new ideas that you’d love to test on users, but you’re not sure which to prioritise – or whether you can even afford to spend time on testing and learning.
Establishing a ‘continuous discovery’ track on your team can help. Spending a percentage of your time rapidly learning and experimenting as a team has great benefits – if your ideas are doomed to fail, you’ll know sooner; the data you collect will help you prioritise and make better product decisions; and the whole team will feel happier, more empowered, and closer to your users along the way.
This is a way of working that lots of product teams aspire to – but how do you actually pull it off, when you’re also busy working your way through a backlog and answering to stakeholders?
Monica and Andrea have successfully implemented continuous discovery on teams in the past. In the first part of this hands-on workshop, we’ll teach you practical tips and tricks for making it work on your team, whatever challenges you may face. Involving the whole team – product, UX and developers – is key, and we’ll give you advice on how best to do this.
In the second part, we’ll dig deeper into how to shift your team’s mindset to one of ‘testing your assumptions’ – an important skill for teams who want to do continuous discovery. We’ll teach you how to identify the risky ‘make or break’ assumptions behind your product and feature ideas, and how to devise quick and easy experiments to test whether those assumptions are true. You’ll leave with ideas for simple, lean experiments you can run tomorrow to quickly and easily learn whether your product and feature ideas have legs.
This workshop is designed for product teams who would like to get better at experimenting and learning. Rather than attending alone, a product manager, UX designer and developer from the same team should attend together.
Your team should bring along an idea for a new product or feature that you have not yet tested or built.
We will try to tailor our advice to the unique challenges of the teams in attendance, so also come ready to discuss obstacles your team faces.
Andrea and Monica are old friends who have worked together as UX designer and product manager for years, first at Microsoft UK and later at the Guardian.
After a finding themselves at the helm of a large team at the Guardian that wasn’t familiar with the product discovery process, they set to work introducing their colleagues to this way of working for the first time, prototyping and live testing dozens of ideas along the way. This work led to a happy team, and two successful new features that hit KPIs: ‘Weekend Reading’, a newsletter that beat baseline open rates by 6%; and ‘Recommended for you’, the first Guardian feature to increase visit frequency since the launch of breaking news alerts. They went on to teach others what they had learned about building a happy and productive team through a series of talks.
Monica and Andrea have since moved on from the Guardian, but continue to share a passion for helping product teams embrace their users and work better together. They are currently offering private coaching to teams and organisations who would like to get better at learning about their users and validating their assumptions through live testing.
Zebra Labs are taught by industry leading experts who have mastered their trade within multiple sectors. Now at the top of their game they have partnered with Zebra People to develop and upskill existing industry practitioners.
Very intense, content rich course. The information was layered well and presented in good bite size chunks. The group was the optimum size and there was an open feel to where attendees could interject and discuss problems and solutions. I would strongly recommend this course.
The day was great fun. I learnt a lot from Eva-Lotta and was inspired; it gives you the confidence to pick up a pen and illustrate a design concept rather than just discuss the concept. I now carry a sketch book with me and have started taking sketchnotes, which is actually a very useful way of focusing the mind onto the important parts of the meeting/discussion, rather than just making linear notes. Great course.
Contact Lauren on 020 7729 4771 or email firstname.lastname@example.org and we will do our best to help you with any questions you might have.
Set just off of Silicon Roundabout, Zebra Labs will be taking place in We Work Old Street
We Work Old Street is home to entrepreneurs working on early-stage ideas and established businesses, it offers a creative and collaborative environment which we thought would be a great place to hold our Labs. Taking place in one of the largest meeting rooms, it offers a good space to learn whilst giving the attendees the ability to break out into separate collaborative break out areas throughout. Free Tea and Coffee will be able throughout the day and you will have access to a vast array of local eateries for lunch.
41 Corsham Street London N1 6DR