Senior Content Manager for evolving sports start-up

Content Manager/Head of Content for to join their team in South London – £35,000 - £45,000

This brands mission is to become the number one destination for young professionals looking to stay active and social through various team sports activities

The Role as Content Manager/Head of Content

 

  • Full responsibility of the content/editorial calendar and brand tone/voice
  • Get to the heart of our customers. Engage with them both in person and online
  • Create ground-breaking, completely unique and tirelessly authentic content
  • Recruit and manage a market-lea ding network of content producers
  • Engage with members across the digital landscape in a compelling and personable manner
  • Continually test the success and optimise different platforms and messaging
  • Analyse & report the level of engagement and trace visitor paths back to conversion events
  • Create regular email campaigns, audience segmentation and advanced AB testing
  • Collaborate with key external brand advocates, influencers & celebrities
  • Build long-term strategic brand partnerships and collaborations
  • Commercialise and monetize digital traffic

The Candidate

  • Extensive experience of content production/syndication/collaboration to build an online community
  • Consistent evidence of generating traffic via both traditional PR and viral marketing techniques
  • A daily publisher on all mainstream social media platforms
  • Experience of developing sophisticated eCRM strategies including audience segmentation, lifetime and life-cycle value, creation/design of email campaigns
  • Skilled graphic designer, photographer & videographer (eg Photoshop, Illustrator, PremierePro)
  • Working knowledge of html/css and CMS systems (eg.Wordpress).
  • Advanced daily user of Google Analytics with a sound appreciation of both on-page/off-page SEO
  • Proven success in building partnerships and income models in line with aggressively increasing traffic creation/engagement
  • Editorial/journalism background with exceptional English communicational skills
  • A true passion for sports and fitness