Who were the speakers?
Katy Arnold – Head of User Research @ The Home Office
Alastair Clegg – Customer Experience Manager @ Aioi Nissay Dowa Europe
David Loughlin – UX Research Lead & Principal Consultant @ EY-Seren
Katy Arnold – Katy discussed research methods used at the Home Office, she talked about how research across government has improved.
Alastair Clegg – Alastair discussed that research methods will be different depending on the company; to think about who you’re doing the research for in order to make customers and stakeholders happy
David Loughlin – David spoke about four different models used to ensure creative collaboration is at the centre of every client relationship.
Did any one speaker stand out? Why?
David’s speech very interesting as he went into detail about all four engagement models:
– The short-term tactical project
– Informing the strategic vision
– Conducting international research at scale
– The deeply embedded retained team
What were the key insights from the night?
It was interesting to compare the differences in the research process between government/ client and agency side. Also, how important it is to maintain stakeholder and client relationships wherever you are working.