I had the brilliant opportunity to sit down with Tom Carpenter – Founder of Motion Design Studio – Grizzle. An expert in Motion and Animation, Tom has a wealth of experience working with awesome clients such as Adidas, Pepsi, Nike and Red Bull.
He gave us the low down of what it’s really like to work as a Motion Designer, from getting into the industry, advice around career progression and up and coming trends. From his sunny studio overlooking leafy Hoxton Square, Tom gave us his top tips…
What does a motion designer do?
Motion Designers take graphics that are usually created by designers, and animate them in various software comprising of both 2D (After Effects) and 3D (Cinema 4D). As a Motion Designer you’re usually asked to create something bespoke taken from a graphic designer, some of the most well-known creations being Digital Campaigns, to be displayed on platforms such as Instagram, Facebook etc.
Alongside these campaigns, there are also the more advertising led campaigns which are made to effectively ‘sell’ you as the customer something on TV. TV however is now migrating over to more digital channels such as YouTube.
What’s the difference between motion and video editing?
Video Editing is generally done in post-production, and in short it is taking content and placing it together in a timeline to be viewed.
Motion Design on the other hand allows you to work with a larger array of tools and create really bespoke and adapted work.
How did you get into Motion, and what advice would you give to someone wanting to get into Motion?
I started off as a graphic designer in the industry, and I wanted to put my portfolio into a video via motion to make it look more stimulating. I was working with clients that weren’t overly exciting, and wanted to make it look better so thought why not put it into a video format.
With regards to wanting to get into the Motion market, I’m a huge advocate for getting onto YouTube; learn from there! There’s a vast amount of cool work and design that you can learn from as an aspiring designer, take advantage of it! Along with YouTube, there’s also loads of other online resources you can explore.
I would also recommend going directly to people and asking them, learn from them, immerse yourself in the market! This also ties in to internships and placements. Go to a studio for as long as you can and work directly with people in the industry.
Courses are ones that I get asked about a lot; especially around paid courses. They are not necessarily the best way into market though as they can be pricey and aren’t accessible to everyone. My recommendation would definitely be to start online and watch videos … so many good designers are now self-taught!
When interviewing for Grizzle what do you look for? What tips would give someone going through the interview process?
SHOWREEL! Your showreel has to be spot on. It’s the first thing I look at and effectively opens the door for you. 60 seconds is plenty for your reel, but anything up to 90 seconds is good. I want to see 3-5 highlighted pieces that show off your best work. Be selective when putting together your reel. Get friends or people in the industry to critique it and see it from different perspectives. If your showreel is good, you will go far!
What to put in your reel – what does a good reel look like to you, and what advice would you give?
Start with good music – get the tone and energy right and it’ll be great, ultimately setting the scene for the next 60-90 seconds.
People react to brands well, so have as many as you can in there that are recognised, this is definitely something really useful from a commercial point of view. If you don’t have any big brands, do some personal projects and develop a concept for a brand yourself. For example, do a visualisation such as a Coke can, and make it fit into the commercial world!
Keep an eye out for Toms next instalment where he’ll be discussing trends and insights in the market.
If you’ve got any questions around career progression – or would like to have a chat about current, or up and coming roles for 2018 give me a shout! I cover the freelance and permanent market, and recruit for Motion Designers, Video Editors and UI/Product designers. Hit me up email@example.com
Got any tips or advice? Feel free to leave your comments!